The Story Behind CALLA
At its heart, CALLA is about joy and creative self-expression. Each collection is designed to bring positivity into daily life, proving that fashion is not only about style but also about emotion. The debut collection Pansy in The Air captured this spirit on the runway at Modinity Fashion Parade 2025, introducing a bold and optimistic approach to fashion.
Mission & Responsibility
CALLA’s mission is simple: to glam up the everyday and infuse life with joy. With playful prints and expressive silhouettes, every piece is created as a reminder that fashion is a celebration of individuality. The brand fosters inclusivity and creativity, empowering people to be unapologetically themselves.
Concept Behind the Collection
CALLA’s collections are vibrant, dynamic, and full of personality—designed for dreamers, doers, and anyone who embraces the unexpected. From Pansy Don’t Do Messy to bold runway showcases, each drop blends fun with function, proving that fashion is more than an outfit—it’s a statement of joy.
Through its strong online presence on Instagram, TikTok, and Shopee, CALLA connects directly with its community, turning style into an everyday experience of happiness, togetherness, and color.
CALLA is a fashion brand that celebrates bold self-expression through vibrant prints, playful energy, and joyful storytelling. Known for its colorful aesthetic and signature pansy motif, CALLA transforms everyday fashion into a statement of confidence and individuality.
Check Out CALLA Collection
Instagram: @callathelabel

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