NADJANI

The Story Behind Nadjani

Founded in 2012 by Nadya Rizki Amatullah, Nadjani has become one of Indonesia’s most vibrant ready-to-wear brands. From its roots in Jakarta, the brand has built a strong identity around creativity, craftsmanship, and playful sophistication. By merging bold prints with modern silhouettes, Nadjani continues to expand its influence both locally and internationally.

Mission & Responsibility

Nadjani’s mission is to bring joy, individuality, and confidence through fashion. Each piece is designed to be more than just clothing—it is a statement of creativity, authenticity, and inclusivity. Supported by a dedicated in-house team of 42 employees, Nadjani continues to champion sustainable growth and community empowerment while expanding its reach both locally and internationally.

Concept Behind the Collection

Nadjani offers a wide range of collections characterized by vibrant prints, layered fabrics, and modern silhouettes. Its creations stand out for their asymmetrical cuts and bold patterns, crafted mostly from premium viscose and cotton for comfort and durability. The brand’s collaborations with artists, local brands, and global icons including Chiel and Syagini highlight its innovative approach and ability to merge cultural narratives with fashion.

With more than 445K followers on Instagram, Nadjani has built a strong digital presence and loyal community, often referred to as Nadjani Friends. Its stores in Bandung, Surabaya, Jakarta, and Bogor, alongside major e-commerce platforms, reflect the brand’s accessibility and influence in shaping modern Indonesian fashion.