ROUNN

The Story Behind ROUNN

Established in Surabaya in 2014, ROUNN has gradually expanded its presence through a consistent dedication to design and quality, gaining recognition among fashion enthusiasts, creatives, and public figures. The milestone opening of its first flagship store in 2023 marked a new chapter for the brand as it further extends its reach on the international stage. Every ROUNN piece is crafted with intention infused with thoughtful details and personal character designed to endure beyond shifting trends, serving as a companion in both daily life and significant occasions.

Mission & Responsibility

ROUNN’s mission is to redefine modern luxury by blending timeless style with functionality. More than accessories, its pieces embody authenticity, sustainability, and enduring value, designed to accompany individuals with confidence and distinction.

Concept Behind the Collection

ROUNN offers signature pieces such as the Bao, Callie 30, and Oslo, each reflecting the brand’s DNA of elegance and utility. Its collaborations with notable figures including Olivia Lazuardy, Sandra Dewi, Richard Kyle, Nagita Slavina, Jovi Adhiguna, and Allegra have further strengthened its creative expression, bridging personal style with universal sophistication.

Every collection is not only about fashion, but about storytelling capturing individuality, elegance, and the timeless confidence that ROUNN represents.