Jakarta Fashion Force Collection

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Jakarta Fashion Force Collection

Aesthetic Pleasure

Instagram: @aestheticpleasure_

Founded in 2013 by Putri J. Ghariza, Aesthetic Pleasure merges youth culture with the discipline of graphic design, creating designs that are both conceptual and wearable. Recognized for its poetic black tailoring, raw-edge finishes, and deconstructed silhouettes, the brand redefines minimalism with sharp, powerful, and emotionally resonant garments.

Aesthetic Pleasure offers seasonless collections with raw-cut tailoring and versatile silhouettes that transition seamlessly from day to night. Its strength lies in challenging conventions—empowering women through designs that are strong, modern, and unapologetically bold while remaining functional for everyday life.

PEAU

Instagram: @_peau

Established by Canesia Soetikno, PEAU elevates leather craftsmanship into a narrative of identity, growth, and resilience. Known for its distinctive braid DNA, the brand symbolizes continuity and interconnectedness, translating personal stories into contemporary forms that balance timelessness with innovation. Expanding from artisanal leather bags to ready-to-wear, PEAU reflects both local heritage and global ambition.

USP: PEAU’s hallmark is its signature braid detail—an instantly recognizable design language that sets it apart. Each piece is handcrafted by Indonesian artisans, combining authenticity with modern functionality. With collections ranging from oversized bags to versatile outerwear, PEAU bridges tradition and experimentation, appealing to a market that values storytelling and design integrity.

SAYA

Instagram: @saya.tales

SAYA is a womenswear brand that celebrates femininity and self-expression through fluid silhouettes and versatile resort-to-city wear. Inspired by women and made for women, SAYA emphasizes effortless elegance, comfort, and the rediscovery of one’s inner self. The brand reimagines timeless classics while encouraging women to embrace both strength and softness in their daily lives.

SAYA offers a unique combination of resort, city, and lounge wear that prioritizes comfort without sacrificing style. Its signature cuts backless and loose dresses are versatile, easily styled for casual days, formal events, or even pre-wedding photoshoots. With a strong emphasis on comfort, sensuality, and adaptability, SAYA positions itself as the go-to label for women seeking both elegance and ease in their wardrobe.

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